WORK HISTORY
2021 – present
Senior Product Manager
Zalora.com
Highlights:
– Redesigned and Revamped the Product Display page that resulted in a total uplift of over 10% in total revenue
– Led the team to build the first Exclusive Launches together with Adidas and Nike for special drops shoes online
2019 – 2021
Product Manager
Storehub.com
Highlights:
– Built and launched BeepIt.com with the team in 1 week
– Scaled our logistics to handle 50 orders in the first week to thousands in 1 year
– Launched regionally in Malaysia, Philippines, Singapore and Thailand in 6 months from launch
– Headed the integrations with multiple 3PL partners (Grab, Lalamove, MrSpeedy, Teleport)
2016 – 2019
Founder / Head of Product
Koyara.com & Healthworks.my
Founded Koyara.com – an online E-Commerce Marketplace focused on the health vertical.
Highlights:
– Grew from RM30,000 in revenues in 1st year to RM300,000 by the 2nd year
– Won 2017 Best Health Tech Startup by Rice Bowl Awards
– Featured on Vulcan Post
– Acquired Healthworks.my in January 2019
2013 – 2015
Head of Digital
TremAsia
Built an in-house Value Creation team of 15 for a Private Equity company. Grew new revenue streams of over USD1 million purely from digital.
Led a Digital Marketing team of 15 which help saved over RM500,000 of Digital Advertising and Promotional spending for Portfolio companies
2011-2013
Digital Strategist
Asiasons
Developed Digital Strategies and Marketing Campaigns for portfolio companies. Work includes building new websites, SEO, SEM, social media management and E-Commerce development.
EDUCATION
2011
Bachelor of Commerce – Finance / IS
University of New South Wales
Studied a Commerce degree at UNSW majoring in Information Systems, minoring in Finance
2010
Victoria Certificate of Education
Geelong Grammar School (Melbourne)
Completed the VCE with a Distinction average