career

WORK HISTORY

2019 – Present

Product Manager

Storehub.com

Highlights:
– Built and launched BeepIt.com with the team in 1 week
– Scaled our logistics to handle 50 orders in the first week to thousands in 1 year
– Launched regionally in Malaysia, Philippines, Singapore and Thailand in 6 months from launch
– Headed the integrations with multiple 3PL partners (Grab, Lalamove, MrSpeedy, Teleport)

2016 – 2019

Founder / Head of Product

Koyara.com & Healthworks.my

Founded Koyara.com – an online E-Commerce Marketplace focused on the health vertical.

Highlights:
– Grew from RM30,000 in revenues in 1st year to RM300,000 by the 2nd year
– Won 2017 Best Health Tech Startup by Rice Bowl Awards
– Featured on Vulcan Post
– Acquired Healthworks.my in January 2019

2013 – 2015

Head of Digital

TremAsia

Built an in-house Value Creation team of 15 for a Private Equity company. Grew new revenue streams of over USD1 million purely from digital.
Led a Digital Marketing team of 15 which help saved over RM500,000 of Digital Advertising and Promotional spending for Portfolio companies

2011-2013

Digital Strategist

Asiasons

Developed Digital Strategies and Marketing Campaigns for portfolio companies. Work includes building new websites, SEO, SEM, social media management and E-Commerce development.

EDUCATION

2011

Bachelor of Commerce – Finance / IS

University of New South Wales

Studied a Commerce degree at UNSW majoring in Information Systems, minoring in Finance

2010

Victoria Certificate of Education

Geelong Grammar School (Melbourne)

Completed the VCE with a Distinction average

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Development Skills

Shopify Development

Front-end

Back-End

WordPress

Marketing Skills

SEO

Copywriting

Video & Photography Multimedia

Paid Ads

Conversion rate optimization

Social Media Strategy